illustration | packaging
Gap

The core line for 100% color represents the non-seasonal day-to-day collection. However, built into the packaging system is an allowance for seasonal offerings such as Halloween shown here. These custom illustrations are future-crude playful characters living on nail files, mints, bath fizzes, and bars of soap. Their popularity spread to PJs and boxer shorts. The black bat boxer shorts sold out in 130 Gap Outlet stores.