art direction & design | photography
Hi/Lo Film Festival

For the 8th anniversary of the High Concept Low Budget film festival, we took inspiration from the infamous SNL cowbell skit "I got a fever, and the only prescription is…(replacing 'cowbell' with 'Hi/Lo')." The idea departs in its own direction, as the prescription bottle and unkempt fingernails of the hand holding the bottle become the focal point. The festival messaging was printed out on the bottle and the final image was re-shot on half-a-dozen different occasions until just the right light and readability were achieved. Festival postcards, posters, program guides, DVD cases, lanyards and web banners were created with this look and feel in place.